I woke up to a nice surprise this morning. Elle Decoration Indonesia featured my blog in their new "Online" section, and they sent me a pdf of the page. How wonderful! Curious to know what the accompanying text said, I headed straight to Google Translate. Here's the translation:
small works of Cathy McMurray
illustrates the force of nature
unique and crafty
It's almost like a haiku. Love it.
As the saying goes, "all press is good press," but I was telling a friend this morning that a magazine feature is usually more exciting than internet press. The internet just can't replace the feeling of holding a magazine in your hand.
However, when you're wanting traffic to convert to sales, digital media trumps print publications. I learned this first hand as a shopowner. When one of our products was featured in a magazine like Lucky Magazine, we would maybe get a phone call or two from interested shoppers. When Design Sponge showcased one of our limited-edition products, we had 5000 hits and sold out within a few hours.
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| Our Portland shop was featured in Lucky Magazine a few years ago. My 8 year-old daughter was so proud of me, she circled my picture and wrote "my mom" above it. |
Even though wide exposure may not equate to huge sales, it's an esteem builder. I don't need accolades every day, but it sure is nice when the world notices my work from time to time. So, thanks Elle Decoration Indonesia for making my day.
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